Ethical consumerism… is worth £43billion per year. What's your share? Customers now expect the brands that they engage with to be responsible and sustainable. What's more today's consumers can easily spot 'greenwash' and see through dubious claims.
At this one day event you'll learn about the best (and worst) practices in marketing, gain insight into new ideas to get your business promoted and help you sell more.
The powerful mix of content, presentation styles and diverse viewpoints will show you to how to enhance your business and discover a new attitude to the world of green and ethical consumerism.
At this information packed event you'll…..
Learn from seasoned green-marketing experts.
Understand the secrets of winners and losers in the minds of industry leaders.
Explore real life green-marketing case studies…the ones that worked (and the ones that went wrong).
Discover how leading brands meet their products sustainability challenges.
See how novel marketing ideas can get you noticed (and stand out from the crowd).
A recent survey of FTSE 100 companies found that 'Integrity' was the NO.1 most popular brand value with 'Responsibility' in 6th place and Environment at NO.11. For successful brands credible and quantifiable marketing is now the key issue for selling products and services to those eager to grab a share of the 'green' wallet.
So how will you communicate your own green and ethical credentials in an honest, straight forward way?
Can you sell your products and services in a way that is truly authentic to your goals?
These questions and many more will be posed (and answered) at Green & Ethical marketing: Are you a Saint or Sinner?
You can't afford to miss out on this opportunity to benefit the consumer, protect the environment AND boost your business!
10.00AM FRAMING GREEN & ETHICAL : CHRIS SMITH